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Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies by Geoffrey West

• Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies
• Geoffrey West
• Page: 496
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780143110903
• Publisher: Penguin Publishing Group

Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies

Book downloader google Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies 9780143110903 English version by Geoffrey West

Scale: The Universal Laws of Life, Growth, and Death in Organisms, Cities, and Companies by Geoffrey West "This is science writing as wonder and as inspiration." —The Wall Street Journal Wall Street Journal From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in. Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism’s body. West’s work has been game-changing for biologists, but then he made the even bolder move of exploring his work’s applicability. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. Recently, West has applied his revolutionary work to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune.

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Shrews weigh 2 grams, and in their 14-month life their heart beats a billion times. In physical terms, cities are like organisms, enjoying sublinear economies of companies with cities, companies have similar metabolic efficiencies of scale as on exploiting their success, and eventually they taper off and die like animals. Scale: The Universal Laws of Life, Growth, and Death in Organisms
Editorial Reviews. Review. “An enchanting intellectual odyssey…also a satisfying personal and Scale: The Universal Laws of Life, Growth, and Death inOrganisms, Cities, and Companies - Kindle edition by Geoffrey West. If you want to know why companies fail, how cities persist and what is needed to sustain our  Scale: The Universal Laws of Life and Death in Organisms, Cities
Scale: The Universal Laws of Life and Death in Organisms, Cities and He then discovers, more surprisingly, the emergence of similar 'scaling laws' in human societies - in our cities, companies and social networks. High Growth Handbook. Scale: The Universal Laws of Life, Growth, and Death in Organisms
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Through the brilliant mind of Geoffrey West, we can envision how cities,companies and biological life alike are dancing to the same simple,  Scale: The Universal Laws of Life, Growth, and Death in Organisms
Growth, and Death in Organisms, Cities, and Companies by Geoffrey West in all format PDF Read online E-book >> Scale: The Universal Laws of Life, Growth,   Scale: the universal laws of life and death in organisms, cities and
Scale: the universal laws of life and death in organisms, cities and companies His explanations of scaling concepts seem to grow entirely  Scale: The Universal Laws of Life, Growth, and Death in Organisms
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